Broadway at Buddy Holly Hall

The new Broadway season is here — and it’s packed with heart, hits, and unforgettable moments you won’t want to miss! From laugh-out-loud moments to standing ovations, this is the kind of season that stays with you long after the curtain falls. 

Season tickets* are on sale now — lock in your seats and experience the best of Broadway right here in Lubbock.

*Broadway single show tickets will go on sale late Summer 2026. Group ticket information can be found here.

2026-27 Season Membership

Click for more information on the upcoming season including subscriber benefits, pricing, and ways to renew or become a new Season Member. For questions, contact the Box Office at (806) 792-8339 (Available Monday - Friday, 12pm - 4PM).

More Information

Renewing Members

Renew your current Season Membership through your existing Account Manager or by contacting our Box Office by phone at (806) 792-8339 (Available Monday - Friday, 12pm - 4PM). For step by step instructions please click here

Access Account Manager

Member Benefits

Membership guarantees your secured seating for all shows at a great value, plus benefits that provide exclusivity and flexibility throughout the season, all while enjoying a one-of-a-kind theatre-going experience.

  • Personalized Customer Service
  • Interest-Free Payment Plans
  • Locked-In Package Prices & Savings
  • Seat Upgrade Opportunities
  • Priority Ticket Offers
  • Ticket Exchange Privileges*

*Visit this page to read disclaimers

Nichole

Need Help? Contact Nichole Elmore, Box Office Manager

Click here to contact Broadway at Buddy Holly Hall. 

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About The American Theater Guild

The American Theatre Guild is a not-for-profit, tax-exempt, civic performing arts organization dedicated to providing the experience of live theatre to foster passion, inspire creativity and empower students and under-served community members. Presenting national tours of Broadway musicals in performing arts centers around the country, The American Theatre Guild provides an important cultural resource to more than 45,000 season members and 300,000 patrons each year.

The American Theatre Guild is committed to supporting a culture of inclusion in which everyone feels welcomed, respected, and valued. We believe that the performing arts can unite us and have an impact on the cultural vibrancy of our communities.